About

Unicorn Studio is a bootstrapped product designed and built by George Hastings.

It started with a simple frustration in 2020. I wanted to draw a path with a gradient brush, but the only solution was a complex 20-minute Photoshop tutorial. That search sent me down a rabbit hole into WebGL. I was shocked that such a powerful graphics language—built into the very browsers we design for—was completely inaccessible to most designers. I built Unicorn Studio to bridge that gap.

My roots are in design. I studied at Hyper Island in Stockholm, where I realized the most talented creatives could also code. That insight led me to New York, working with global agencies like AREA17 and IDEO. I spent years learning to look for unmet needs and shipping software at startups (and launched Khroma along the way). Unicorn Studio is the tool I wish I had back then—built by a product designer who learned to code, for designers who want to create magic.

I have chosen to bootstrap Unicorn Studio solo. This allows me to prioritize product quality and sustainability over hyper-growth or investor demands. When you reach out—whether on Discord, X, or via email—you’re talking to me. Some of the best features in the tool came from user suggestions, and I frequently ship updates the same day they are requested.

I love writing shaders; it never gets old. I am committed to exploring this niche deeper than anyone else, working day after day to make Unicorn Studio more valuable, reliable, and fun.

Drop me a line at george@unicorn.studio, X, or the discord server anytime.

George